How did you use new media technologies in the construction and research, planning and evaluation?
research into my production pieces included looking up other music videos on Youtube. This was good, effective research as we could get good ideas about the transitions and SFX (special effects) that were being used in the music videos of the same genre of the band we had chosen our song from.
For the construction of the music video he used a Panasonic GS500 DV video camera to film footage. We hads the focus and the white balance set to automatic so that if we where inside or outside the camera would set its self so that we had the best quality light that the camera could perform.
In terms of the software we used, it wasd the iMac computer and the Premiere Pro program. We were able to put the footage together on to a video timeline to produce the video and add features such as cuts and text. This program also separated the visual footage from the audio, this was useful as the sound that had been picked up on the camera was unwanted because it was background noise.
In our video i played the narrative character and the lead singer in the band. When planning we knew that it would confuse the audience if there wasn't a specific change in appearence between the tweo characters, so another element was costume change.
The rest of the band members wore clothes that they liked and they also looked, for ideas at the band members in paramore to get a picture of the style they go for.
I used blogger to produce a production diary of what we were doing in our course and progress on our task.
My mobile phone was very useful when organising getting everybody together, it was the best form of communication.
Monday, 8 March 2010
Sunday, 7 March 2010
Audience Feedback
What Have You Learnt From Audience Feedback?
Before we made any text for the course we researched our target audience by giving out a questionnaire. We gave this out to a specific age group of 17 to 18 years old. Their responses told us what they might expect in the texts we were going to produce.
Form this we were able to decide how much we were going to satisfy the audiences expectations and how much we intended to challenge them. We decided to accept what they expected of us and make our texts of a satisfactory level of our target audience.
For the screening of our music video we made some invitations and gave them to our friends but the same amount of boys and girls. Obviously we invited the cast that took part in our video because they asked if they could see the finished production.
For the invitation we had the information about when and where the screening would be taking part and as a background picture we had a sill shot of one of the practise performances we had.
There wasn’t really a set arrangement at the screening of our video, we just asked that the people stayed after the viewing so that could fill out a questionnaire we had made about our production. We also made sure that we didn’t talk to anyone while the video was playing because we wanted them to focus their full attention to what was going on in the video.
The responses we got back from our questionnaires over all was very positive, most of the rating we got from our audience was 3 out of 4 which is very good so our average was about 3.8.
Some quotes were positive and some quotes were not necessarily negative but, constructive criticism.
Research into CD covers, we decided we should have the normal style of having the band on the frontcover. We felt this would attract people to buy the album. We wanted to portray a young audience in the front cover which was our aim throughout the whole course for our target audience.
For our magazine advert we wanted the band name and the album name in the centre of the actual advert, obviously to stand out, then the release date and the rest of the information at the bottom. we decided to have a completly differnt style magazine advert so that it stood out from other adverts.
Before we made any text for the course we researched our target audience by giving out a questionnaire. We gave this out to a specific age group of 17 to 18 years old. Their responses told us what they might expect in the texts we were going to produce.
Form this we were able to decide how much we were going to satisfy the audiences expectations and how much we intended to challenge them. We decided to accept what they expected of us and make our texts of a satisfactory level of our target audience.
For the screening of our music video we made some invitations and gave them to our friends but the same amount of boys and girls. Obviously we invited the cast that took part in our video because they asked if they could see the finished production.
For the invitation we had the information about when and where the screening would be taking part and as a background picture we had a sill shot of one of the practise performances we had.
There wasn’t really a set arrangement at the screening of our video, we just asked that the people stayed after the viewing so that could fill out a questionnaire we had made about our production. We also made sure that we didn’t talk to anyone while the video was playing because we wanted them to focus their full attention to what was going on in the video.
The responses we got back from our questionnaires over all was very positive, most of the rating we got from our audience was 3 out of 4 which is very good so our average was about 3.8.
Some quotes were positive and some quotes were not necessarily negative but, constructive criticism.
Research into CD covers, we decided we should have the normal style of having the band on the frontcover. We felt this would attract people to buy the album. We wanted to portray a young audience in the front cover which was our aim throughout the whole course for our target audience.
For our magazine advert we wanted the band name and the album name in the centre of the actual advert, obviously to stand out, then the release date and the rest of the information at the bottom. we decided to have a completly differnt style magazine advert so that it stood out from other adverts.
Saturday, 6 March 2010
The Combination Of Main And Ancillary texts
How effective is the combination of your main product and ancillary texts?
Research into ideas for our album cover was an article featured in the Kerrang magazine about the band that we had chosen our song from. Some of the pictures that were included of the band members, they had covered their eyes with their hands but, the eye was on the back of their hands.
See below
We took this idea to use for out album cover and started to experiment ourselves by using Photoshop to remove the eye off the face and place it on the hand. We found this very difficult as some of our bands hands were paler than their faces making it hard to blend the eye into the hand and make it look realistic.
We decided that this wasn't going to work but we still really liked the idea so we decided to change it. We wanted the name of the band and the album name included on the front cover so knowing that we had five band members and we wanted, Par.A.Mour, Best So Far! We decided to present our album cover like this.
By photoshopping the images we got the negative effect. We decided to do this because it gives the cover more colour and makes it more appealing for the target audience.
There is a clear similarity between the CD cover and the magazine advert because of the font on the advert and on the front of the album cover. Also some of the still shots from the video have been used on the inside covers in the album. The use of the same font creates continuity and also reminds the audience of the CD cover when they see it and might attract them to buy it. The font is called Punk, possibly appealing to a younger audience for its scruffy look, the name of the font suggests rebellion which may appeal to our targeted audience.
The idea of displaying the magazine advert on an iPod relates to the young audience as they use iPods which might encourage them to download the video on their own iPods or listen to the song on their MP4 devices/iPods.
For the bands outfits, there is a mixture of genres. We decided to let the members of the band decide what they wanted to wear because they all have different tastes in clothing and this is good for the audience because they can find their own identity by how the band members dress.
The concentration on the look of the ancillary texts reflects and explains the close links between these two texts and my main text.
Therefore in my view there is a highly satisfactory link between the three texts.
Research into ideas for our album cover was an article featured in the Kerrang magazine about the band that we had chosen our song from. Some of the pictures that were included of the band members, they had covered their eyes with their hands but, the eye was on the back of their hands.
See below
We took this idea to use for out album cover and started to experiment ourselves by using Photoshop to remove the eye off the face and place it on the hand. We found this very difficult as some of our bands hands were paler than their faces making it hard to blend the eye into the hand and make it look realistic.
We decided that this wasn't going to work but we still really liked the idea so we decided to change it. We wanted the name of the band and the album name included on the front cover so knowing that we had five band members and we wanted, Par.A.Mour, Best So Far! We decided to present our album cover like this.
By photoshopping the images we got the negative effect. We decided to do this because it gives the cover more colour and makes it more appealing for the target audience.
There is a clear similarity between the CD cover and the magazine advert because of the font on the advert and on the front of the album cover. Also some of the still shots from the video have been used on the inside covers in the album. The use of the same font creates continuity and also reminds the audience of the CD cover when they see it and might attract them to buy it. The font is called Punk, possibly appealing to a younger audience for its scruffy look, the name of the font suggests rebellion which may appeal to our targeted audience.
The idea of displaying the magazine advert on an iPod relates to the young audience as they use iPods which might encourage them to download the video on their own iPods or listen to the song on their MP4 devices/iPods.
For the bands outfits, there is a mixture of genres. We decided to let the members of the band decide what they wanted to wear because they all have different tastes in clothing and this is good for the audience because they can find their own identity by how the band members dress.
The concentration on the look of the ancillary texts reflects and explains the close links between these two texts and my main text.
Therefore in my view there is a highly satisfactory link between the three texts.
Friday, 5 March 2010
Forms And Conventions Of Media Products
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our music video uses the same forms and conventions as real music videos. We did this by researching real music videos on a user generated website, such as, Youtube to have a look and get some ideas of how music videos from different genres of music are constructed to suit the style of the lyrics. To do this, we focused our research on music videos that our chosen band, Paramore, have to see how they have constructed their performance, whether it is just band performance or whether they have included a narrative into their video.
We were able to establish a pattern in many music videos as there is a link between the lyric and the narrative on-screen to support the band playing the song. we decided to follow this pattern for our own video as it was a clear way to present it and makes the video as a whole easier for the audience to follow.
We broke our video up into narrative and performance sections, making it easier visually to understand what is going on. Introducing narrative into the video also helped the audience to make sense of the lyrics. Earlier in my blog i have gone into more detail about this process, from the 17th September onwards.
Going on to the aspect of narrative theory, Althusser, focuses on specific target audiences. For our video we have tried to make our video similar to the bands previous videos but also unique in that, the song is a different style to the rest of their songs and if the song videos are too similar the audience will lose interest.
Encoding meaning of the video, we have specifically produced our video so that it is very clear for the audience to make meaning of it, we want it to be easy for the audience to understand that the song is about a young girl who is torn between whether she wants to be with her boyfriend or not anymore and through out the song it is her trying to make up her mind, her final decision being made at the end of the song.
Challenging forms and conventions, we have done this with our magazine advert.
We have produced our magazine advert in a completely different style to most advertisements. We have made our advert seem like it is a picture within a picture, as you are looking at the information on the screen of an iPod. The picture is an iPod hanging out of a jean pocket, so this is more likely to attract the attention of a younger audience rather than older as this generation is more up to date with new technology and that is what we are aiming for.
Our music video uses the same forms and conventions as real music videos. We did this by researching real music videos on a user generated website, such as, Youtube to have a look and get some ideas of how music videos from different genres of music are constructed to suit the style of the lyrics. To do this, we focused our research on music videos that our chosen band, Paramore, have to see how they have constructed their performance, whether it is just band performance or whether they have included a narrative into their video.
We were able to establish a pattern in many music videos as there is a link between the lyric and the narrative on-screen to support the band playing the song. we decided to follow this pattern for our own video as it was a clear way to present it and makes the video as a whole easier for the audience to follow.
We broke our video up into narrative and performance sections, making it easier visually to understand what is going on. Introducing narrative into the video also helped the audience to make sense of the lyrics. Earlier in my blog i have gone into more detail about this process, from the 17th September onwards.
Going on to the aspect of narrative theory, Althusser, focuses on specific target audiences. For our video we have tried to make our video similar to the bands previous videos but also unique in that, the song is a different style to the rest of their songs and if the song videos are too similar the audience will lose interest.
Encoding meaning of the video, we have specifically produced our video so that it is very clear for the audience to make meaning of it, we want it to be easy for the audience to understand that the song is about a young girl who is torn between whether she wants to be with her boyfriend or not anymore and through out the song it is her trying to make up her mind, her final decision being made at the end of the song.
Challenging forms and conventions, we have done this with our magazine advert.
We have produced our magazine advert in a completely different style to most advertisements. We have made our advert seem like it is a picture within a picture, as you are looking at the information on the screen of an iPod. The picture is an iPod hanging out of a jean pocket, so this is more likely to attract the attention of a younger audience rather than older as this generation is more up to date with new technology and that is what we are aiming for.
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